Open Network for Digital Commerce (ONDC) seeks to democratize the nation's online market by catalyzing a shift from a platform centric to an open model of e-commerce. Enumerate the issues in platform centric e-commerce model and discuss the significance of ONDC.

Platform centric model of e-commerce where each e-commerce business has separate platform and users have to apply for access. Issues in Platform Centric Model: 1. Digital monopolies using Amazon model - where data colonialism, killing competition by deep discount, transfer price e-commerce for made. 2. Unlock Trade Partners - Data colonialism, killing competitors by deep discount, transfer price e-commerce for made. Significance of ONDC: 1. Democratize e-commerce platform - all platforms will at one place with open access, open better code so it can be equitable inclusive to all. - So it will include small scale vendors who are self-only. 2. More bargaining power to consumers due to fair price realization. 3. No restrictiveness, ease of access to remote corners, users are likewise accessible. 4. More consumer choice is consumer awareness. 5. Level playing field to domestic local vendors. ONDC is right step to inclusive e-commerce network as India after 2008 e-commerce boom.