Open Network for Digital Commerce (ONDC) seeks to democratize the nation's online market by catalysing a shift from a platform centric to an open model of e-commerce. Enumerate the issues in platform centric e-commerce model and discuss the significance of ONDC.
Main Body
The Open Network for Digital Commerce set to be launched by Ministry of Commerce. It seeks to provide a level-playing field to all the traders by helping them complete with online platforms. Issues associated with platform centric e-commerce model: (1) Monopolize the market by their three large size and economic strength. (2) Flash site sales during festive season brings down the market prices of commodities. (3) Give special preference to few traders and others (4) Engage in price manipulation by showing higher price for other goods that are cheap in reality.
Conclusion
Significance of ONDC: (1) Give retail traders a platform to sell their goods online. (2) Ensure level-playing field for all layers, including small traders, either focusing to e-commerce company. (3) Government regulation will ensure that no malpractices in trade takes place. Thus, ONDC is a step towards inclusive growth which gives equal opportunity to all.
55 words
ANUPRIYA RAI
Economic Development
Liberalization and E-Commerce
Platform e-commerce and Open Network for Digital Commerce
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analytical
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