How are agri-tech startups in India helping farmers in enhancing farm productivity and market access?

[Continuation from page 10] 5) Bringing foreign best practices on Indian farms via Israeli Hass variety of Avocado by MF based startups 6) Providing farm management services like soil sensor, drip irrigation, drone pesticide spray etc. Market Access: 1) Online selling of products, access to urban areas and faraway markets via GROFFERS and Big basket 2) Developing 'niche markets' via Honey kitchens by UP based organic Dew startup 3) Branding and advertising of products, assisting in foreign exports (Data Analytics) Thus, agro startups using technology have potential for credit and consumption growth in agriculture. Policy must be levied to leverage this.