Due to the recent proliferation of social media, influencers have become important agents of change in the society. Discuss with examples. Also, highlight the ethical issues involved.

In recent times, we have seen proliferation of social media - use of Twitter, Facebook, Instagram with influencers having massive following Influencers as agents of change: i Social Awareness - is need spread awareness on less talked issues like rights of LGBT, mental wellbeing, stigma against menstruation ii Greater connect is social media was needed during COVID19 to connect with friends family etc iii Promoting sustainable living - is by supporting recyclable goods goods is adapting climate sensitive leaders communities across borders iv Creating community - is for a common cause and show support beyond boundaries Ethical issues involved

Ethical issues involved: i Body shaming and promotion of unrealistic body images - often influencers show case standard of beauty that can't be matched by common people ii Detachment and aloofness - social media disconnects an individual from the real world and leads to depression, isolation iii Imperfect perfection - influencers often showcase perfect lives that are often delusional iv Sponsored advertisement - celebrities endorse goods like consumption of cold drinks while they may not even consume it Though there are ethical issues involved due to the rise of social influencers, yet it can't be denied that they play a positive role online. Greater accountability and responsibility is needed from their end.