To what extent can the rise of 'Kidfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?
Introduction
Kidfluencers refer to children who are seen as influencers on social media. They are used for brand promotions, original content publicity and as a source of income.
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Main Body
Kidfluencers refer to children who are seen as influencers on social media. They are used for brand promotions, original content publicity and as a source of income. [Stipulated] Kidfluencers as reflection of changing family structures & parental aspirations: (1) Traditional Indian families viewed children as 'Tabula Rasa' which needed to be groomed as per values of the community.
developmental stage (4 Ashrams) (3) With an intervening phase of 'child labour' where children are considered as a 'means to anend' modern families continued to see children as an 'inward' end in itself. (4) However, rise of kidfluencers depict a parallel rise of child labour where social media accounts of children are used by parents to generate income. Ethical (Rushed forms lack of) child labour agency validation lack of Psychological awareness against lives
Conclusion
However, not just family structure & parental aspiration else of kidfluencers connotes a larger trend of economic diversification, digitalisation avenues for showcasing talent. Network society - IR 4.0 & knowledge economy.
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Suvan Sharma
Society and Social Issues
Family Structure and Social Change
Kidfluencers and Parental Aspirations
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