SS

Suvan SharmaAIR 148· 2025

Question Q.18GS2GS2

To what extent can the rise of 'Kidfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?

Open scan (p.43)

Introduction

Kidfluencers refer to children who are seen as influencers on social media. They are used for brand promotions, original content publicity and as a source of income.

27 words

Main Body

Kidfluencers refer to children who are seen as influencers on social media. They are used for brand promotions, original content publicity and as a source of income. [Stipulated] Kidfluencers as reflection of changing family structures & parental aspirations: (1) Traditional Indian families viewed children as 'Tabula Rasa' which needed to be groomed as per values of the community.

developmental stage (4 Ashrams) (3) With an intervening phase of 'child labour' where children are considered as a 'means to anend' modern families continued to see children as an 'inward' end in itself. (4) However, rise of kidfluencers depict a parallel rise of child labour where social media accounts of children are used by parents to generate income. Ethical (Rushed forms lack of) child labour agency validation lack of Psychological awareness against lives

5It also shows a change of family structure as: economic independence to child, collaborative unit of production, increased harmony of symmetric family. (6) However, not just family structure & parental aspiration else of kidfluencers connotes a larger trend of economic diversification, digitalisation avenues for showcasing talent. Network society - IR 4.0 & knowledge economy.
186 words1 paragraphs

Conclusion

However, not just family structure & parental aspiration else of kidfluencers connotes a larger trend of economic diversification, digitalisation avenues for showcasing talent. Network society - IR 4.0 & knowledge economy.

31 words

Topper

Suvan Sharma

AIR 1482025

Subject & Paper

GS2GS2

Topic

Society and Social Issues

Family Structure and Social Change

Kidfluencers and Parental Aspirations

Writing Stats

244

Total words

1

Paragraphs

explanatory

Tone