With growing urbanization, peri-urban agriculture is emerging as a significant contributor to fresh farm produce needs. In this context, discuss the opportunities and challenges associated with promoting peri-urban agriculture in a sustainable manner.

Peri-urban agriculture exists at specifically targeting urban customers, by growing crops in nearby rural areas. Opportunities in peri-urban agriculture: (1) New markets for farmers => entrance form slogan (2) For consumers => it acts as a source of fresh foods (3) Rising middle class has more purchasing power => size and demand for peri-urban agriculture products

Challenges: (1) Logistics scenario a challenge due to poor backward and forward linkages (2) Large number of intermediaries in supply chain => high price for consumers (3) Limited cold-chain and storage => high levels of wastage (4) Concerns of homily use of pesticides These challenges can be overcome by improving supply chain efficiency and promoting national agriculture works via e-NAM