To what extent can the rise of 'Kidfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?
Introduction
The 'Kidfluencers' are the new and emerging section of digital influencers who target children and 'kids' of the society.
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Main Body
However, the rise of 'Kidfluencer' is also due to multiple other factors than family structure and parental aspirations in the Indian society: (1) Western influence on Indian Society [Fig: Fast fashion culture] (2) Rising aspiration of children [Fig: Access to online gaming culture] (3) Digital access due to cheaper data has made 'influencer' universal to each household. (4) Changing societal needs from being dependent on close kins to different stakeholders of society. Thus, it is required for parents to ensure 'parental control' over the content access by kids to ensure ethical and inclusive Society.
Conclusion
Thus, it is required for parents to ensure 'parental control' over the content access by kids to ensure ethical and inclusive Society.
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Diagram
References to figures showing: Inter-generational differences of Gen-Z, access to smartphone at a young infant stage, Dependence on ChatGPT
UJJWAL PRIYANK
Society and Social Issues
Changing Family Structures
Kidfluencers and Family Structure Changes
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analytical
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