To what extent can the rise of 'Kdfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?

Kdfluencers can be understood as increased use of social media by children and gaining economic value with their creative potential (orange economy). Kdfluencers as reflection of changing family structures and parental aspirations in following ways: (1) The emergence of nuclear family, leave children-no other option rather than to engage with technology. (2) Letting Dual working parents, where child have isolated most part of the day, rely on gadgets for socialisation.

Every household, increased access to internet use of education-technology, also home lie to increased exposure to such technology. (3) Normalization and generalization of soul making culture, preparing photobirth, kids growing videos etc have also influenced rising Kdfluencers. Ki Rising kdfluencers gives opportunity for personality development, but also create challenge of exposing to cyberbully, privacy concern, which calls for strict regulation and consent building in emerging Kdfluencers.