Question Q.18GS2GS2

To what extent can the rise of 'Kidinfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?

Main Body

Permeation of Social Media has led to rise of 'kidinfluencers' - Small kids that influence people on social media. Changing Family Structure: (1) Rise of 'weekend family'kids spending time on phoneinfluencing B - Aayu and Pihu show Youtube (2) Screen replacing cuddlinghigher consumption of kidinfluencer content B - kids using phone while eating food. (3) Dual working familyNo time for children among the group

4Budhim family B - Rise in divorce rates → More consumption of 'kidinfluencer content'. Changing Parental Aspirations: (0) Parents activity promoting their kids as influencers → highlight true aspiration B - Abhiram Khuia (spiritual & kidinfluencer's) father (6) Focus on materialism and money making among parents B - Sending kids to 'kidinfluencer academy' (7) Not sending kids to school → focus on short term aspiration among parents. (8) Rising Value apathy and neutrality among parent for their child

However not all kids are becoming kidinfluencer and not all parents have such short term aspiration as visible by: (1) 102% GER among kids in primary education (2) Most parents strictly regulate kids activity on Social Media B - use of child lock. (3) Passive consumption rather than active creation by most kids. Way forward: (1) Value based parenting limited of budget of kids only (2) Limitarianism active model (3) Australia's Bond Social Media for kids <16 year

229 words1 paragraphs

Conclusion

Thus, India also should adapt Australian Version to regulate social media in child

13 words

Diagram

Case Study diagram showing Australia's Bond on Social Media for kids <16 year with notation about value-based parenting and limitarianism

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Page 42

Topper

PAKSHAL SECRETRY

AIR 82025

Subject & Paper

GS2GS2

Topic

Welfare Schemes for Vulnerable Sections - Performance, Mechanisms, Laws and Institutions

Women's Social Capital

Kidinfluencers and Family Structure Changes

Writing Stats

242

Total words

Paragraphs

explanatory

Tone