India has placed soft power as an important pillar of its foreign policy to enhance its prestige, standing and image abroad. (continued)

i Buddhist circuit for tourism ii Promotion by Maulana Azad Cultural Centre (2) Bollywood iv In engagement with Afghanistan and central Asia (cultural homogeneity) (3) Diaspora v Brand Ambassador of India's soft diplomacy vi Building people to people ties (29-Canada, UK, USA, Saudi) (4) Yoga and Ayurveda vii World Yoga Day by UN viii Focusing on traditional knowledge & WHO (5) Democracy ix Engagement with EU and Western World (6) Rich history (mother of civilisation) - Legacy of global south - Voice of NAM & G77 Initiatives taken by India (1) Act East policy (2) Promotion of Yoga & Ayurveda Chhoti programme (3) Know India programme (4) Buddhist circuit (5) Traditional knowledge centre - Janmargs (6) Scholarship for study (7) Film festival (Recent Goa-2022) Soft power compliments hard power of resurgent India to underline its engagement with world.