Through the 'Beti Bachao, Beti Padhao' scheme has given much-needed attention to gender discrimination, it has failed to yield desired results due to poor implementation and monitoring. Discuss. (Answer in 250 words)

Beti Bachao, Beti Padhao (BBBP) was launched in 2015 to combat female foeticide and promote women empowerment.

Need needed attention to gender discrimination:

But failed to yield desired results:

Poor implementation and monitoring:

1. As per report from Ministry of Women and Child Development - 79% of funds allocated were used for TV advertisement rather than on scheme

2. NGO Daksha estimates 23 million girls have dropped out of school showing poor monitoring

3. Sex-determination scanning takes place despite stringent punishment under PC PNDT Act - lack of grass root monitoring at divine level

4. Lack of political will to go against age-set social customs and loose norms-hands

5. Patriarchal norms are entrenched in Indian society and requires change in attitude-behaviour