HA

Hrishikesh AlaseAIR 61

Question 1(a)GS2GS2

Persuasion plays an important role in public administration. Discuss. Also highlight the various elements of effective persuasion.

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Main Body

Persuasion refers to change in attitude of an individual or society towards an object, behaviour etc. Public administration requires order change in attitude such as:

1It influences change in public's beliefs, values & morals. eg: opinion of child marriage among some people or vaccine hesitancy
2Helps in conflict resolution as you have to persuade someone to either understand otherwise or comply.
3Essential for successful implementation of schemes.

eg: Anacheri Bharat Abhiyaan

4Helps in concurrent liaisoning which is the essence of democracy

As per Aristotle, there are 3 elements of persuasion:

1Ethos: credibility, charisma of the source eg: Mr Baalchan in vaccine call time
2Logos: logical backing to argument eg: daily information about COVID cases
3Pathos: emotional appeal. eg: Anti-smoking ad during cinema

Persuasion is extremely important to ensure public administration is efficient, democratic and people-centric.

142 words11 paragraphs

Conclusion

Thus, following one's conscience helps in an empathetic & efficient public administration rather than dissolve yourself.

16 words

Examiner score
1.2/10

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Page 1

Topper

Hrishikesh Alase

AIR 61

Subject & Paper

GS2GS2

Topic

Executive, Judiciary, Ministries and Pressure Groups

Executive

Public Administration and Governance

Writing Stats

158

Total words

11

Paragraphs

formal and structured

Tone