D

DIVYAAIR 182· 2025

Question Q.18GS2GS2

To what extent can the rise of 'Kidfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?

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Main Body

The rising social media culture has created new forms of lifestyle. One such wave created is 'KID FLUENCERS'.

New forms of monetary income: Kidfluencers - children engaged in social media, video reels making, dance, mimicry, makeup

Kidfluencers - reflect changing family structure & parental aspiration

1Rise of Nuclear family
child rearing burdened on womens
No grandparents to look after
social media, screen times seen a escape
2Rising aspirations - is to break traditional forms of success as engineers, doctors
3Rise to fame, money - social media offers rise to celebrity fame
4Tech savvy families - 'digital parenting' days the ground work - Tech - literate children
5Work and play - integrated - monetization of child hobbies - (A) dance reels
6Rising consumerism - commodification of children's life - (A) Advertising businesses - First-ever collaborations of newborns
7Parental aspiration - to fulfill their aspirations - burdened children

However, kidfluencing has its own concerns:

Cyber safety, protecting values of child social ethusion - subject to judgment and trolling - comparison culture - compassion culture

Way ahead: Responsible social media use

strict parental control over child's influencing reach
Institutional oversight (provision in IT Act)

The age of digital media has brought social change. Children may be prone to cyber and digital fraud. An responsible and more usage is thus necessary.

229 words12 paragraphs5 bullet points

Conclusion

The age of digital media has brought social change. Children may be prone to cyber and digital fraud. An responsible and more usage is thus necessary.

26 words

Diagram

Flowchart showing concerns of kidfluencing: cyber safety, protecting values, social exclusion, subject to judgment and trolling, comparison culture, compassion culture

Examiner score
1.2/10

Open original scan

Page 44

Topper

DIVYA

AIR 1822025

Subject & Paper

GS2GS2

Topic

Social Issues

Social Media and Family Structure

Kidfluencers phenomenon

Writing Stats

255

Total words

12

Paragraphs

5

Bullets