Main Body
Globalisation refers to the worldwide flow of people, ideas, and technology across international boarders. India saw the wave after 1991 LPD reforms.
Brands and MNCs altering behaviour:
1Affinity for fast food in urban centre Vs McDonalds.
2Branded clothing, phone - become status symbols Vs Zaro, iPhone
3Materialistic thinking - purchase of goods on EMD and loan. Vs Caro, Flipkart
4Supermarket - 2 supermarket cutting, as well as shopping from home. Vs Quick commerce, Amazon.
5Demand of globally competitive goods increased Vs Tesla car etc
6Advertisement and marketing engagment by consumers through social media.
However, effect of Indian society & culture is also seen as these brands;
1No beef in fast food; prevention of vegetarian meals. Vs Maharaja Mac
2Fashion brand closely align with Indian ethnic wear. Vs Fab India
3Advertisement, marketing clone keeping in mind cultural sensitivities
4Food items for breakfastete - made of Indian dishes. Vs Kellogg's Uonia vi cereal etc
Thus, consumer behaviour as expectation have been affected by globalization.
172 words4 paragraphs
Conclusion
Thus, consumer behaviour as expectation have been affected by globalization.
10 words
- Provides concrete examples of brand influence
- Links to 1991 economic reforms
- Shows multiple dimensions of consumption changes
- Provides counterexamples showing cultural adaptation
- Demonstrates glocalization concept
- Shows brands respecting Indian cultural sensitivities
Topper
ABHISHEK KUMAR JHA
AIR 2312025
Subject & Paper
GS1GS1
Topic
Effects of Globalization on Indian society
Globalisation and Culture - Consumer Behaviour
Writing Stats
182
Total words
4
Paragraphs
analytical
Tone