VG

Vishwajeet GuptaAIR 67

Question 18GS1GS1

The institution of marriage in India is increasingly becoming a site of conspicuous consumption and commodification. Critically examine the impact of this commercialisation on social equity and gender relations. (Answer in 250 words)

Open scan (p.47)

Main Body

The institution of marriage is going through a major churn in post-liberalized, globalized economy of India. This shows disparity in rising wealth and degrading morals of the society.

Marriage becoming a site of consumption and commodification:

1. Big lavish wedding trendsMarriage industry projected to grow to $420 billion by 2030.
2. Inspiration from social media and reinforcing the culture.Negative feedback loop.

3. Development of wedding destinations, flower arrangements & garments industry. (69) Mangaaram & Mohe.

4. Commodification of values - (a) Rich purchases to show wealthExpensive gifts to groom and bride.
5. Increased commodification of natural & humane connections.WhatsApp invites, etc.

Impact of commercialization on:

(A) Social equity:

1. Rise of discontent among youth.

2. Trends of big, fat weddings hide the social truths.

3. Disproportionate wealth & income equality. (69) Top 1% holding 77% wealth (Oxfam Report, 2023)

4. Feeling of inferiority in lower strata.

5. Rising indebtedness to fund such occasions.

(B) Gender relations:

1. Increased pressure on bride's family.

2. High dowry demands

3. Lack of harmony & peace in marital relations.

4. Disjointed family systems

5. Power relations are attached among one couple.

Certain positive impacts:

(A) Social equity:

1. Rise of discontent among youth.

2. Trends of big, fat weddings hide the social truths.

3. Disproportionate wealth & income equality.

69Top 1% holding 77% wealth (Oxfam Report, 2023)

4. Feeling of inferiority in lower strata.

5. Rising indebtedness to fund such occasions.

Thus, the marriage structure is being hugely transformed to showcase the changed social realities.

260 words7 paragraphs

Conclusion

Thus, the marriage structure is being hugely transformed to showcase the changed social realities.

14 words

  • Correctly identifies the topic: marriage as consumption site
  • Provides concrete projection figure ($420 billion by 2030)
  • Links social media influence to negative feedback loop
  • Mentions specific industry sectors (flowers, garments)
  • Clearly separates impacts on social equity and gender relations
  • Uses credible data source (Oxfam Report 2023) with specific statistic (77% wealth held by top 1%)
  • Comprehensive coverage of issues: dowry, indebtedness, power dynamics
  • Addresses both negative and positive aspects (though positive section is weak)
  • Identifies multiple gender-related issues linked to marriage commercialization
  • Addresses power dynamics within couples

Topper

Vishwajeet Gupta

AIR 67

Subject & Paper

GS1GS1

Topic

Role of Women and Women's Organization

Women

Marriage, gender relations, and commercialization

Writing Stats

274

Total words

7

Paragraphs

Analytical, structured with sub-sections

Tone