Question Q.10GS1GS1

Globalization has infused Indian festivals with commercial elements, while also helping preserve them in new ways. Do you agree? Justify your answer.

Main Body

Diwali celebrations now seem incomplete without LED lightings, social media posts, whatsapp greetings and ethnic clothing.

Globalization has brought festival celebrations as means of partying, showing off wealth and social media influence.

Role in preservation and popularization:

1Social influence: it compels one to celebrate with family and friends bringing another reason for community capital building.

2Economic boost: small business get boost during major festivals like Christmas, Diwali, Eid, etc.

3Compulsive celebration = preservation.

(a) Social media means of showing cultural diversity.

4Festivities abroad: Bringing Indian communities in foreign land closers.

5Office celebrations: bringing informal elements → worker productivity increases.

6Inter-region popularization: (a) Dandiya night in almost all major major cities of India.

Money mobilizationMarket for new productsDecorative marketHigher spending (e.g. car buying)

Globalization has definitely given boost to commercial elements and popularization also, however, preservation of festival's actual essence & season is somewhere fading and superficial without understanding much many to at is uneasy.

For example, Alcohol parties in the name of Diwali party in corporates.

178 words5 paragraphs

Balanced argument addressing both commercialization and preservation
Use of specific examples
Structured framework with multiple perspectives

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Page 21

Topper

Vivek Singh

AIR 2762025

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian society. Social Empowerment, Communalism, Regionalism & Secularism

Effects of Globalization on Indian society

Globalization and festivals

Writing Stats

178

Total words

Paragraphs

formal and analytical

Tone