Question 18GS1GS1

The institution of marriage in India is increasingly becoming a site of conspicuous consumption and commodification. Critically examine the impact of this commercialisation on social equity and gender relations.

Main Body

According to survey 2019, coworker perform to things arranged care compared to buy (Bheryage & twelve) and demanded for

According to study, Indian wedding market is about to label come and average ₹12 lakh expenditure per wedding marked shift of Indian marriage as becoming site of conspicuous consumption and commodification.

Factors for rise of such trend:

1Rising consumerism and materialism as new normal phenomena

2Social media → exemplified new wedding style → (ex) Ambani marriage 2024

Preparing for [rest of content marked as unclear]

3New middle class rise → new maternity:

"damage happen once in lifetime"so private luxuries marriage

Pre-wedding Destination marriage

4Impact of westernization and modernization → (conspicuous consumer) → individualistic style of performing mamey.

Impact on social equity and gender relations:

Positive:

1One of ever growing market → rise of demand and consumption at domestic level

2Catering unity and impulsivity of culture

3NIP of modernity and infludia at recent marriage (ex) Haldi ceremony with pop music

Negative impact:

1Heavy burden on lower-middle class family (ex) Study shown post wedding ceremony → die of indebted ness → suicide → social evil

3New middle class rise → new maternity:

"damage happen once in lifetime"so private luxuries marriage

Pre-wedding Destination marriage

4Impact of westernization and modernization → (conspicuous consumer) → individualistic style of performing mamey.

Impact on social equity and gender relations:

Positive:

1One of ever growing market → rise of demand and consumption at domestic level

2Catering unity and impulsivity of culture

3NIP of modernity and infludia at recent marriage (ex) Haldi ceremony with pop music

Negative impact:

1Heavy burden on lower-middle class family (ex) Study shown post wedding ceremony → die of indebted ness → suicide → social evil

2Shift in purpose: sacred unity to transactional relationship and benefit it partnership.

3Commodification of women → Focus on glamour and beauty standards over character.

(ex) Heavy box weight loss for wedding sheet

4Breaking prudential trends of family togetherness and culture exchange

(ex) Destruction wedding - couple of people

5Rising new form of DAP income, no kids family childless mamey giving divorce

6Changing social norms → Beautification over cultural social value.

Effect of conspicuous consumption and commodification have negatively impacted mamey institutions, culture needs to be checked by social norms and cultural mattar.

[Continuation of answer 18]

3Shift in purpose: sacred unity to transactional relationship and benefit it partnership.

3Commodification of women → Focus on glamour and beauty standards over character.

(ex) Heavy box weight loss for wedding sheet

4Breaking prudential trends of family togetherness and culture exchange

(ex) Destruction wedding - couple of people

5Rising new form of DAP income, no kids family childless mamey giving divorce

6Changing social norms → Beautification over cultural social value.

Effect of conspicuous consumption and commodification have negatively impacted mamey institutions, culture needs to be checked by social norms and cultural mattar.

496 words16 paragraphs

Used survey data (2019)
Identified modern phenomenon (social media influence)
Connected to recent examples
Structured positive/negative impacts
Comprehensive list of negative impacts
Connected to social problems (suicide)
Addressed both societal and individual level impacts
Identified gendered impact on women
Connected to broader social values

Open original scan

Page 47

Topper

Vipulbhai Karmanbhai Chaudhary

AIR 1152024

Subject & Paper

GS1GS1

Topic

Marriage institution and social change

Commercialization and social equity

Impact on gender relations and marriage practices

Writing Stats

496

Total words

Paragraphs