How can eco-tourism be used to sustainably harness the potential of tourism industry in India? Discuss the challenges and steps taken by the government in this context.

Eco-tourism can be defined as the sustainable method of tourism wherein the tourist is given an exposure of local culture, cuisine, wildlife and tradition. * Potential of eco-tourism * India is a land of diversity in terms of culture, topography, and vegetation. This can be harvested by branding in specific culture eg. Incredible India, Kutch vale dekha to kutch dekha, Himalayan ka kal (MP). It can be an opportunity for

livelihood to local culture in its raw form. It can be used (map shown) adhwa, Kutch, Himachal Pradesh, Uttarakhand, Karnataka, Assam providing opportunities to local livelihood... * Challenges: Presume e.g. diverse potential at eco-tourism in India diversion tourism in India globalisation as a threat to local culture. * steps taken by govt *: Panch Tamba Patel, eco-tourism initiatives by Goa. Kerala govt.