Question Q.10GS1GS1

Globalization has infused Indian festivals with commercial elements, while also helping preserve and popularize them in new ways. Do you agree? Justify your answer.

Main Body

Globalization is the process of increased interconnectivity of cultures and ideals leading to new trends and blinding of cultures as seen in Indian festivals.

Infusion of Indian festivals with commercial elements:

1Concept of festival sales in commercial market chains

Eg: 'Diwali sales', etc.

2materialism in practices and no sacred purchase on festivals

Eg: New clothing, new home purchase on festivals

3consumerist culture overlord by blending traditional rituals with commercial

Eg: Sweets hampers and goodies with shopping.

4other brand of influences promoting

new trends using 'fear of missing out'.

Filling pursue and popularized thin in new ways:

1More enthusiasm to celebrate festivals.

2Promoter of festivals abroad → soft diplomacy & PDAs cultural such to maintained

Eg: Holi celebrations at White House USA.

3Digital celebrations on social media as no budget to celebrate

Eg: social media trends and hashtags

4Youth involvement in tribal festivals

Eg: Shimmer, Jhoot Devi, etc

Thus globalization has acted to acted preservation is both ways and actual preservation will take place as youth find place in their own culture.

179 words12 paragraphs

Clearly defines globalization in cultural context
Provides specific commercial examples (Diwali sales)
Identifies materialism as key impact
Distinguishes between commercial and traditional aspects
Identifies positive aspects of globalization (soft power)
Mentions youth engagement
Connects to digital/social media trends
Balanced approach on preservation

Open original scan

Page 19

Topper

SURAMYA SHARMA

AIR 3592025

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian society

Globalisation and culture

Writing Stats

179

Total words

Paragraphs