SY

SURABHI YADAVAIR 14· 2025

Question 10GS1GS1

Globalization has infused Indian festivals with commercial elements, while also helping preserve and popularize them in new ways. Do you agree? Justify your answer.

Open scan (p.19)

Main Body

Globalization has impacted all aspects of culture in India.

Globalization Infusing Indian Festivals with Commercial Elements:

1Increased consumerism (eg) Only white clothes during Holi & not old
2Materialism infused (eg) Insta culture of posting Aesthetic photos.
3Traditional Pooja significance to online commercialization (eg) e-darshan on Ujjain Mahe Arati
4Narrow Perception of celebrating festival ritualistic significance undermined for chasing stuffies.

But it has also kept popular these in New ways.

1Global celebration of Festival (eg) Diwali in White House.
2Increasing Acceptance of Indian Methods. (eg) Recent Video of Hawaiki diving House warming in USA - attracted Fire Brigade but later understand.
3Inclusion & global identity through series like 'Never Have I ever'
4Increased sense of Belongingness in foreign land (eg) BAPs temple in UAE & celebrating Pushtan.

Thus Globalization has impacted us both ways.

141 words11 paragraphs
  • Clear categorization of impacts with specific examples
  • Use of examples (Holi white clothes, Instagram culture, e-darshan)
  • Structured format with numbered points
  • Modern perspective on commercialization of traditions
  • Balanced approach showing both positive and negative impacts
  • Relevant contemporary examples (Diwali in White House, Never Have I Ever)
  • Addresses cultural identity and sense of belonging
  • Clear conclusion acknowledging dual impact

Topper

SURABHI YADAV

AIR 142025

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian society

Globalisation and culture

Globalization and traditional festivals

Writing Stats

141

Total words

11

Paragraphs

analytical and structured

Tone