Homogenisation as a result of globalisation have in fact preserved and promoted the local cultures of India. Comment.
Introduction
Globalisation is the increased cross-border movement of people, cultures and ideas, resulting in a global village
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Main Body
Globalisation is the increased cross-border movement of people, cultures and ideas, resulting in a global village.
Globalisation resulted in homogenising tendencies:
(ii) Reduced importance to local/regional uniqueness as youth shifted towards global trends.
However, homogenisation also allowed for the preservation & promotion of local cultures.
[Preservation of local culture of India:]
(i) Critical elements become more cumulative with their traditions and heritage as a counter-attack against homogenization. eg. fear of nuclear families pushed some people to work harder to preserve the joint family system.
(ii) Homogenisation created a clear distinction of the local traditions as a contrast to western ones. eg. khichdi brings a jeans with kurtis and valkitis etc.
Thus, globalisation may have threatened Indian culture, but also promoted it globally.
- Clear definition of globalisation
- Provides concrete examples (McDonaldisation, Western cinema)
- Balanced approach acknowledging both negative and positive aspects
- Relevant contemporary issue
- Provides practical examples of cultural preservation
- Good use of contemporary fashion examples (khichdi, jeans with kurtis)
- Concludes with balanced statement
- Shows critical thinking about globalisation's dual impact
Srishti Mishra
Effects of Globalization on Indian society
Homogenisation and cultural preservation
Impact of globalisation on local cultures
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