Persuasion performs a number of positive, prosocial functions. However, people often equate persuasion with manipulation and consider it unethical. What are the ethical values a persuader must respect to ensure the ethicality of the act of persuasion? Explain. (Answer in 150 words) 10 Marks
Introduction
Persuasion is defined as deliberate attempt to charge attitude or behavior of target group in desired direction.
17 words
Main Body
Persuasion has positive prosocial functions. Credibility, truth. Help audience make right choice. (E2) Polio eradication campaign. Persuasion with manipulation is unethical & ulterior motive is to misjudgement. Propaganda Campaign by terrorists. Ethical values a persuader must respect to ensure ethicality of the act of persuasion: 1) Trustworthiness of source - the persuader must have proved track record of values (E3) Bond Ambassador of UN
Diagram
Flow diagram showing Persuader → Persuasive messaging → Target group, with feedback loop labeled 'Feedback'
- Clear definition of persuasion at start
- Distinguishes between positive persuasion and manipulation
- Includes real-world examples (polio campaign, UN ambassadorship)
- Visual representation of persuasion mechanism
- Addresses trustworthiness requirement
Sachin
Ethics
Persuasion and Manipulation
Ethical values in persuasion
81
Total words
1
Paragraphs
analytical and prescriptive
Tone