Question Q.10Do you agree? JustifyGS1GS1
Globalization has infused Indian festivals with commercial elements, while also helping preserve and popularize them in new ways. Do you agree? Justify your answer.
Introduction
Globalization was introduced in India in 1990s after the LPG reforms that opened up the economy and reduced state control on economy.
22 words
Main Body
Commercial elements in Indian festivals due to globalization:
1Industries built around fine crackers, Rakhis - new friendly designs inspired, friendship bands
2Celebration of Halloween, Mothers day, Valentines day etc.
3New festivities influenced by: Tomaina festival (Spain), Songkran (Thailand)
4Parties being hosted around festivals eg. Diwali party, host party, hosting dinners etc.
5Baklava (Turkish dessert) given as gifts.
New ways of popularisation and preservation
Celebration of Indian festivals by diaspora in foreign countries. Ex. London, New York etc.
New marketing techniques employed eg. digital marketing of Holi celebration at 5-star hotels
Environmental awareness introduced - ex. Holi without water, Kumbh mela - keeping on X (Twitter)
People posting celebration photos, videos on social media
Thus globalization has led to glocalization of festivals.
130 words2 paragraphs
Topper
Ritu Goyal
AIR 223
Subject & Paper
GS1GS1
Topic
Effects of Globalization on Indian society
Globalisation and culture
Festival commercialization
Writing Stats
152
Total words
2
Paragraphs