RN

Rishul NeemaAIR 267

Question Q.9Do you agree? Justify your answer.GS1GS1

Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer.

Open scan (p.19)

Introduction

McDonald's attraction and Sphere Teds in the current era are fitting examples of globalised consumer believes.

16 words

Main Body

Globalisation induced alteration in consumer believes:

1Quality emphasis has increased (e.g. Lasher pens)
2increased focus on hygiene & cleaning, eg. McDonald's, Dominos
3increased competition led retailers pricing -> increased sales, eg. Amazon, Flipkart
4increased focus on individualized product during & consumer reputation, eg. Starbucks -> name by cup
5consumers approach focuses on plethora of variety and options to select from, eg. IKEA
6digitization & e-commerce led home delivery & internet surfing believes, eg. Amazon, Flipkart

globalisation is progressive but of should not erode our traditional values & should lie in harmonised balance.

98 words7 paragraphs

Topper

Rishul Neema

AIR 267

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian society

Globalisation and culture

Writing Stats

114

Total words

7

Paragraphs

analytical with examples

Tone