Question Q.9Justify your answerGS1GS1
Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer.
Introduction
Globalization, referring to free flow of goods, markets and ideas has significantly altered consumer behaviour.
15 words
Main Body
Reasons
1Consumeristic mindset → due to surplus production, driving materialism.
2Latest technology craze → by the hoard to buy latest iPhone.
3Reduces trust of Indian brands → hoard to adopt westernization, Indian brands seen with inferior attitudes → Lavophobia
4Consumer satisfaction → consumer regard himself supreme.
5Taste of consumer → more inclined and receptive to Italian or Western cuisine → Pizza, Popcorn.
6Consumer rights and protection → Coca-Cola releasing Coke Zero as an alternative to its sugary drink.
7More health conscious → focus on protein diets.
8More focus on easy doing a thing → ready to eat food.
Globalization has impacted consumer behaviour in both positive and negative ways.
118 words2 paragraphs
- Clear identification of reasons for altered consumer behaviour
- Specific examples provided (iPhone)
- Introduction clearly establishes the link between globalization and free flow
Topper
Rishabh Yadav
AIR 132
Subject & Paper
GS1GS1
Topic
Effects of Globalization on Indian society
Globalisation and culture
Consumer behaviour and globalization
Writing Stats
133
Total words
2
Paragraphs