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Rishabh YadavAIR 132

Question Q.9Do you agree? Justify your answerGS1GS1

Globalisation has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer.

Open scan (p.11)

Introduction

Globalisation, referring to free flow of goods, markets and ideas has significantly altered consumer behaviour.

15 words

Main Body

Reasons
1consumeristic mindset → due to surplus production, driving materialism.
2Latest technology craze -

[checkbox] the hoard to buy latest iPhone.

3Reduces trust of Indian brands -

hoards to adopt westernisation, Indian brands seen with inferior attitudes

[checkbox] Lavophone[s]

43 words3 paragraphs
  • Good introduction with definition
  • Structured reasoning with specific examples
  • Identifies key mechanisms of change

Topper

Rishabh Yadav

AIR 132

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian Society

Globalisation and Consumer Behaviour

Writing Stats

58

Total words

3

Paragraphs