Question Q9GS1GS1
Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer. (10 Marks, 150 Words)
Introduction
Globalisation refers not just economic integration with the world but also integration of socio-cultural values.
15 words
Main Body
Facilitated influx of global brands
Ease of doing business
Invest India summit
Huge foreign trade
[eg] Domino's.
Large India market attracts MNCs
Altering human behaviours:
1Reshaping festival celebration
[eg] Caddbury celebration for Rakhi.
2Influenced by emotive advertisement.
[eg] Tamil ad breaking gender stereotype
49 words5 paragraphs
- clear yes/agree stance with justification
- relevant contemporary examples (Domino's, Cadbury Rakhi)
- connects economic to cultural dimensions
- acknowledges advertisement's role in behavior change
- includes gender equality angle
Topper
Nischal Jain
AIR 119
Subject & Paper
GS1GS1
Topic
Effects of Globalization on Indian society
Globalisation and culture
Impact on consumer behavior and cultural practices
Writing Stats
64
Total words
5
Paragraphs
critical and analytical
Tone