Question Q.9Do you agree? JustifyGS1GS1

Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer. (10 Marks, 150 Words)

Introduction

Globalization is said to have led to cultural homogenisation, by onslaught of global brands & MNCs. Significantly Alter consumer Behaviour.

20 words

Main Body

1Rise of consumerist culture, fades in materialism these spiritually. (2) Changed food habits → fast food → McDonald, Dominos pizza. (3) Western wear Attire → denim's jeans → zara for women. (4) Shopping at malls rather than at kirana slow "Wallmart-cation effect".

However the process is not One way, rather refutes two other [Hybridization] [Homogenization of standards & MNCs]Modern way to drag save.Use of Indian pattern in vests wear ([illegible])Kohlapuri chappel used by media.Starbucks offers tea to suit.Indian preference [Handiscraft Paramataha in west.Use of Social media to promote TRIFED tribal art.Emphasis on local/vocal for local]

110 words1 paragraphs

Conclusion

Thus Globalisation creates a complex change in consumer behaviour

9 words

Diagram

Two-column diagram showing opposing effects of globalization: Hybridization (Modern way to dress [illegible], Use of Indian pattern in west wear, Kohlapuri chappal used by media, Starbucks offers tea to suit, Indian preference) vs Homogenization of standards & MNCs (Salary/dress code in shops, Handicraft/Paramataha in west, Use of social media to promote TRIFED tribal art, Emphasis on local/vocal for local)

Clear examples with global brands
Provided specific instances
Attempted balanced view

Open original scan

Page 17

Topper

Neeraj Trar

AIR 180

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian society

Globalisation and culture

Global brands, MNCs and consumer behaviour

Writing Stats

139

Total words

Paragraphs