Globalization has become a reality due to increased inter-interdependencies of supply chains which impact socio-cultural trends.
Introduction
Globalization has become a reality due to increased inter-interdependencies of supply chains which impact socio-cultural trends. Globalization said 'I want utmost an society to flow through my house but I refuse to be blown off my feet by it'.
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Main Body
Globalization = Glocalization + Glocalization. Globalization impacted consumer behaviour through multiple dimensions: (1) Trend of fast fashion (eg Zara's very Friday trend leads to consumer nationalism & fast buying). (2) Westernization of dress & 'Jean culture' (eg Jeans & cabs like blackberry & Nike are filled by youth. Here khaki. Gamcha). (3) Mall culture (eg replaces 'local entrepreneurs' or 'Local vends' - the North Country mall in rohini, owned by Multi-National Corporation). (4) Sustainable fashion (eg brands like 'one cause' bring about sustainable watches & [illegible]).
Technology driven product (eg) Apple watches, apple health trackers, apple iPads. But, in some areas, globalization still dominat impact consumer behaviour. (1) Revival of religious rituals & traditions (eg) use of banana tree & local flowers when performing Pooja in Bihar & in USA. (2) Vocal for local (eg) Willingness to buy Indian GT Tag, logging Jumana Haans Westein Holdi. (3) Indian startup & support for indigenization (eg) Involving 'Natural Beauty Products' by Mother Nature Earth (eg) very natural gur from 'Be Good' (Bygard).
Conclusion
Globalization has changed the world into on global village, truly realizing the Vedic vision of 'Vasudhaiva Kutumbakam'.
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- provides concrete examples of globalization's impact
- covers multiple dimensions of cultural change
- relevant to contemporary consumer trends
Kritika Chaudary
Effects of Globalization on Indian society
Globalisation and culture
Consumer behaviour and cultural change
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