[Answer on the rise of kidfluencers and their impact on society]

Kidfluencers are small children acting as influencers online OR adults specially directing content for kids (such as memes). Rise of kidfluencers evidenced by Baby shark - most watched Youtube video. Scandal of BYJUS and WhitehAtI which used FOMO (fear of missing out) to fake leafluencers. This is a reflection of changing family structure with more nuclearization of family - feeds left unsupervised. Double income families create pocket-phenomenon.

Single child pampered by 4 grandparents and 2 parents. Symmetric families show gender division reduced - girl child also equally influenced by kidfluencers. Access to technology: 82% teenagers use smartphone but only 56% use for education [LASER]. Reflection of parental aspiration includes: (i) Double income parents - more focus on jobs (ii) Urban settlement - extended family unavailable for support (iii) Marketization of parenthood (Nanny, playschool - outsourced child care)

Body cult models show parents themselves busy with phone. Average screen time >5hrs for urban adults and rise of 'together alone' phenomena. Other factors include: (i) Crony capitalism - engaging content to target kids by advertising (ii) Government push for digital inclusion. Solutions: (i) Rational screen time - WHO says less than 3 hours for kids (ii) Digital detox by full family (iii) Legislation of influencers by MEITY - Only verified claims allowed with Display #AD # sponsored.