Question Q.9Justify your answerGS1GS1
Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer.
Main Body
Globalization refers to increased linkages of global entities, politics and economies.
Significantly altering consumer behaviour
1Conspicuous consumption has interested among youth: to be part of tree.
2Increased competition → informed choices for consumers: stationary
3Phenomenon of mediocritisation in consumption: shift to jeans our handground drives.
4Aspirational consumption choice & aspire to different lifestyle: data, laws, unison
5Faster translation of new ideas
6Preference for influence of external value: secret undertaking effort
Indian influence Germany
1. Adaptation of MNC to Indian male: Alo TATA Bayer of McDonald
2. Trends of urbanization: Mission LIFE
3. Indian brands have globalized too: Tata Calpol by Panda
4. Seminalism of traditional material: trade through KVIC
Glocalization correctly represents 2-way both global civilization in India.
deficit lifestyles: data, laws, unison
5Faster translation of new ideas
6Preference for influence of external value: secret undertaking effort
Indian influence Germany
1. Adaptation of MNC to Indian male: Alo TATA Bayer of McDonald
2. Trends of urbanization: Mission LIFE
3. Indian brands have globalized too: Tata Calpol by Panda
4. Seminalism of traditional material: trade through KVIC
Glocalization correctly represents 2-way both global civilization in India.
201 words7 paragraphs
- Addresses the concept of glocalization as a 2-way process
- Mentions specific Indian brand examples
- Identifies both consumption trends and Indian counter-influence
Topper
Hrishikesh Alone
AIR 612025
Subject & Paper
GS1GS1
Topic
Effects of Globalization on Indian society
Globalisation and culture
Consumer behaviour and global brands
Writing Stats
201
Total words
7
Paragraphs