Globalization has infused Indian festivals with commercial elements, while also helping preserve and popularize them in new ways. Do you agree? Justify your answer.
Introduction
Globalization - can be defined as the process of economic and social integration of the economies and societies of the world.
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Main Body
(⊕) LPC 1991 agenda of liberalizing of India's economy.
Globalization - infused element festival with [commercialized] elements:
① (commercialized element promoting interest of MNCs)
⊕ Cadbury chocolate sale etc
(ii) Marketization of festivals - ⊕ people going on holidays, vacation on festivals like, new year eve
③ culture of expensive gift-exchange ⊕ dussehra Ramadhanda
also, globalization has role in preserving and popularizing indian festivals -
Preserving festivals --> Popularized festivals
① through globalization, ① Popularized all over globe / world
⊕ HCD doesn't sell new year burger during Navratri.
② Preservation through non-profit on certain elements ⊕ Ceremonials of Puja, intent etc
③ Prescruing festivals by leadership to those advisors of otherwise dying alliances ⊕ Chhatt Puja, Sacred festival life.
Conclusion
Thus, globalization acts as a dual sword in commercializing as well as protecting preserving festivals in India.
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- Clear definition of globalization provided
- Real-world examples (Cadbury chocolate)
- Multiple dimensions covered (commercialization, marketization)
Geetika Arora
Effects of Globalization on Indian society
Globalisation and culture
Globalization's impact on Indian festivals
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Total words
9
Paragraphs
Formal and structured
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