Question Q.18GS1GS1

To what extent can the rise of 'Kidfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society? (15 marks, 250 words)

Introduction

'Kidfluencers' refers to content creators drawing influences on the teenage and childhood bride maintaining income across age groups (eg Cacameleon).

20 words

Main Body

Rise of Kidfluencers:

1Availability of smart phones and internet leading to making of content (eg Vlogs).

2Parental Norms changing from majoriety.

3Influenced by other creators available on social media (e.g. Aspiration on second-hand YouTube and other). Aimed social media seen to get fame and attention.

Rise of Kidfluencers as reflective of:

(I) Changing family structure:

(i) Democratic family structure offering power and family to set age-wise and family education as primary.

(ii) Providing income support to family at (same Joshi).

2(3) Influenced by other creators available on social media creating career choices at (social media itself).

Parental Aspirations:

2Making beyond JIT-NEET, minded for securing success.

(i) Democratic Parenting - is equal steered and punishment income.

(iii) Support for hobbies and extra-curricular (4) Videoditing.

(iii) Influence of Gen Z generation and value leading to changing family structure.

(iv) New local or urban value in family structure.

Parental control and Oversight:

1Parental control and oversight

2Government Regulations and Protective measures of Child Rights.

3My restriction at Australia banned social media use at & 16.

4Platform responsibility (Section 29, 17 Act 2021).

However, these are challenges as well in rise of Kidfluencers:

1Rise of cyber crime and exploitation & digital underestimate due to H*% of cyber crimes. (NCRB)

2Digitised Child labour: exploitation promotional work and lack of

Governmental oversight.

3Parental norms: Changing largely in Vedoan areas, Presents in rural areas generally promotes education as primary.

4lack of support from families leading to rebellious kids.

Way forward:

1Parental control and oversight

2Government Regulations and Protective measures of Child Rights.

3My restriction at Australia banned social media use at & 16.

4Platform responsibility (Section 29, 17 Act 2021).

290 words6 paragraphs

Conclusion

Thus, Kidfluencers emerges as a phenomenon of shaping twin normals in family structure and parental aspirations.

16 words

Addresses contemporary phenomenon relevant to modern India
Connects to changing family structures
Discusses parental aspirations shifts
Relevant to social dynamics

Open original scan

Page 43

Topper

Dev Dudeja

AIR 152

Subject & Paper

GS1GS1

Topic

Salient features of Indian Society, Diversity of India

Role of Women and Women's Organization, Population and Associated Issues

Changing family structures and parental aspirations

Writing Stats

326

Total words

Paragraphs