[Question on Globalization and Altered Consumer Behaviour]

Globalization, with the 1991 LPG reforms have ensured proliferation of MNCs and global brands altering consumption patterns and behaviour.

It has served more choices for the consumers in the same category. Ex: from Ford to Tesla in the automobile segment.

Increased disposable incomes have ensured consumption for recreation. Ex: Wendow shopping popularity

led to the prevalence of fast fashion instead of traditional patterns. Ex: Zara, Armani

Globalization, with the 1991 LFG reforms have ensured proliferation of MNCs and global brands altering consumption patterns and behaviour.

Globalization — Altered Consumer Behaviour

Ex: from Ford to Tesla in the automobile segment.

Ex: Window shopping popularity

Ex: Zara, Armani

lead to national solidarity/hostility

ex: Peninsular values

NEGATIVES:

It can erase unique culture of tribal communities.

ex. Khasi Tribe with Matriarchal customs

May incite hostility and hatred to the tribe in question.

ex. Sentinelese and Charoppen

Imposition of mainstream culture may violate tenet of unity in Diversity.

while assimilations such as FRA have ensured tribal assets, we need to build more trust for tribal-tribal integration for 'Unified Bharat' by 2047.