Discuss the impact of YBfluencers on children's development and family structures in contemporary India.

As reflection of Changing Family Structures: 1) Shift from grandparent stories to videos of cartoons. 2) Breaking of the joint family structure in urban areas and other socializings. 3) Globalization and rise of parental responsibilities by Child cuddling replaced by phones. 4) Children not having siblings and spending time on youtube like platforms.

Changing Parental Aspirations: 1) Parent want children to be tech-savvy by coding for 10 yrs olds. 2) Reduced pressure on parents for teaching by Online teachers tutoring famous by Biddynames and content based personality traits by Money shown as most important. 3) Rise of capitalistic marketing models of children's content eg Cartoon channels have above 200 million subscribers. 4) Algorithmic showcasing of addictive content eg Reels. 5) Promoted by schools and coaching also eg Schools show educational videos.

Challenges: 1) Rise of mental health issue due to lack of value-based content. 2) Lack of regulation - rate content eg shown bias on Adolescence. 3) Concept of Phubbing - avoiding normal conversation. 4) Brainrot & Oxford word of the year, 2024 Too much of internet reducing intelligence.

Way Forward: 1) Regulation for child-friendly content. 2) Need to promote face-to-face interactions at early age. 3) Value-based content to be shown eg Navshatra initiative & NEP.

by coding for 10 yrs olds. 2) Reduced pressure on parents for teaching by Online teachers tutoring famous by Biddynames and content based personality traits by Money shown as most important. Not as the reflection of society only. 3) Rise of capitalistic marketing models of children's content eg Cartoon channels have above 200 million subscribers. 4) Algorithmic showcasing of addictive content eg Reels. 5) Promoted by schools and coaching also eg Schools show educational videos.

Challenges: 1) Rise of mental health issue due to lack of value-based content. 2) Lack of regulation - rate content eg shown bias on Adolescence. 3) Concept of Phubbing - avoiding normal conversation. 4) Brainrot & Oxford word of the year, 2024 Too much of internet reducing intelligence.

Way forward: 1) Regulation for child-friendly content. 2) Need to promote face-to-face interactions at early age - eg Padhaarshik. 3) Value-based content to be shown eg Navshatra initiative & NEP.

to lack of value-based content by 72% of youth use internet while just 46% of general population. 2) lack of regulation - rate content eg Shown bias on Adolescence show. 3) Concept of Phubbing - avoiding normal conversation. 4) Brainrot & Oxford word of the year, 2024 Too much of internet reducing intelligence.

Way forward: 1) Regulation for child-friendly content. 2) Need to promote face-to-face interactions at early age - eg Padhaarshik. 3) Value-based content to be shown eg Navshatra initiative & NEP.